The song can
be said to conclude the singer career of Kay Tse for last 10 years and imply
she will leave her career temporarily. It is not difficult for viewers to
decode the messages by listen to the song and read the lyrics.
昨日是 小小鬥志 祈求突破悶局 闖一次 劈下樹 開山兩次 由無路 變吋吋 慢慢移 要實現 當天壯語 沿途活得相當 有意義 今天也算 爲世間貢獻 卻怕轉折處 欠勵志
The first
verse can be seen as a short conclusion of Kay's 10 years career. The lyrics describes
the career of Kay began with enthusiasm. Although the process was not go so
smoothly, it is meaningful to her. Finally, she can contribute to the
world.
妄想 這裡有天 會由樹 變成路 一醒覺 經已殺出 這條路 叢林萬里 別攔著我 舊時熱情又急躁 不看地圖
These lyrics can be said to recall about her enthusiasm
in her career in the beginning.
我只盼 這裡有天 變回樹 撤回路 疏忽了 趕快去補 趁還未老 遺落美好枝葉 換到好前途 皆負數 時候不早了 但總算 知道
我活著 只因我愛 然而沒法事事 都裝載 昨日共 青春競賽 狼忙像 錯過了 沒後來
吃玩睡 身邊至愛 流程外的統統 當障礙 花花世界 用半生灌溉 我卻荒廢了 某樹海
我活著 只因我愛 然而沒法事事 都裝載 昨日共 青春競賽 狼忙像 錯過了 沒後來
吃玩睡 身邊至愛 流程外的統統 當障礙 花花世界 用半生灌溉 我卻荒廢了 某樹海
These lyrics state
that she lost something in past 10 years due to too concentrated in the career.
These imply that she will leave her career temporarily and provide the reason
for that which can be interpreted as family.
問我初衷 鏗鏘的答 不吞吐
At the
end, the lyrics stated she will not forget her original purposes and have not any
regret about that.
The messages
of the song can be said to successfully translate to audience through the
lyrics which created dominant hegemonic position of decoding. The audiences can
decodes the actual message which it has been encoded.(Hall 1980, p136)
The music
video was published on the official youtube channel at 29th February 2016 and
received 200 thousand views within one week. The music video can be said to create
new meaning to the song.
不同的人，在不同的位置，以鬥志和「自己的方式」展現了關懷、愛、堅持、感動和對世界所促成的點點改變。這些都是發展，或許未必是主流「發展觀」的發展而已。在「發展」的高速列車上，你可曾遺忘了窗外的風景？可有留意在鐵路兩旁已近枯萎的樹林？有否想過落車，再悉心灌溉，讓樹林重見茂盛？
The official description of the music
video arise the issue about developing which can be said to the most debatable
issue of Hong Kong. It mentioned that there are many other concepts and methods
of developing outside the mainstream.
In this scene, Yau Yiu Wai stated that collective memory and felling are more important than earning money which can be seen as the dominant message of the music video.
However,
audiences show negotiations of dominant messages of the music video which
create negotiated position of decoding. Audiences decode or interpret media
texts according to their social and cultural circumstances. Due to the raise of
localism in Hong Kong recently, audiences can decode localism elements in the
music video. First, the music video invited localism related people such as Yip
Wing, Lui Lai Hung and Yau Yiu Wai to take place. So that
the music video was said to involve local ideologies.
At the end of
the music video, it show a statement of ' Not to forget the original intention' which was
the slogan used during umbrella movement.
However,
some audiences think that the localism ideologies were one of the dominant
message of the music video. This show the weakness of Hall's hypothetical
positions of decodings which only the creator can provide the correct answer
for dominant messages.
Reference
Hall, S.,
1980. Encoding/decoding. Culture,
media, language, pp.128-138.
Photo credit
https://www.youtube.com/watch?v=qqqFoC6nZ8k
http://hk.on.cc/hk/bkn/cnt/entertainment/20160128/photo/bkn-20160128212522748-0128_00862_001_03b.jpg?20160129114219
Lau Chung Sen 10551579/21619732
Dear Cheung Sen, I can understand what you want to point out in the article. The "second part" which is about the reading of the MV amongst netizens - whom I assume you refer to, is intriguing. Nevertheless, the first part is merely a reiteration of the lyrics of the song at the expense of more detailed analysis of the netizens' decoding later. You should discuss the articulation to local political context and Kay's image more comprehensively. This makes the entire writing a bit weak in terms of the analytical element.
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